In China the government plays a crucial role in business. International companies operating in China therefore need pro-active communications plans.

While not replacing the need for sound strategic planning, connections and "guanxi" are important tools for doing business in China. Companies can benefit from building relationships with a wide range of interests in local and central government, and from showing their commitment to the communities in which they operate.

Elements to be considered include:

• Government communications
  
  
• Public relations
  
  
• Corporate social responsibility (CSR) programmes.

China Business Services has experienced resources that can provide high-level communications in China, as well as a range of risk management and related services.